Image Licensing

Owning a photograph and being allowed to use it are two separate things.

This page explains how image ownership and usage generally work at KONŌHO. It is a general guide only. The actual terms for each client are set out in a separate signed agreement, and that agreement always takes precedence over this page.

Copyright ownership is determined by applicable law and any valid written agreement.

In most commissioned sessions, Gustavo Perez Acosta retains the copyright in the photographs, and the client receives a license: written permission to use the delivered images in specific ways.

Receiving, downloading or paying for photographs does not, by itself, transfer copyright or grant unlimited usage rights.

The categories below describe how usage is typically approached. Your agreement defines your actual permitted uses.

A. Personal Portrait Photography. Generally intended for personal, noncommercial use, such as personal prints, sharing with family and friends, and personal social media. Personal portrait licenses do not typically include advertising, resale, product use or other commercial purposes.

B. Professional Branding Photography. Generally intended to help you present yourself professionally, for example on your website, professional profiles, press materials, speaker biographies and professional social media. Paid advertising, product packaging, use by third parties or other commercial applications may require an expanded license.

C. Commercial Advertising and Campaign Photography. Licensed according to the specific project. A commercial license typically defines:

• Media and platforms.
• Duration of use.
• Geographic territory.
• Whether the use is exclusive or non-exclusive.

Commercial licenses are not unlimited by default. Exclusive rights apply only when expressly agreed in writing.

D. Editorial and Fashion Photography. Usage depends on the publication, client, designer, agency or collaboration involved. Editorial use, credits, publication timing and any collaborative arrangements are defined in writing for each project.

Your written agreement will identify, as applicable:

• The images covered.
• Permitted uses and platforms.
• Duration and territory.
• Exclusivity, if any.
• Credit requirements, if any.
• Any limits on editing, alteration or transfer.

Uses not described in your agreement are not included.

Portfolio publication, promotional use, advertising and social media publication are not granted automatically.

Where applicable, these permissions are documented separately through a model release or written authorization.

If your needs change, for example moving from professional use to a paid advertising campaign, your license can be reviewed and expanded by written agreement.

Images displayed on this website are not available for licensing by viewing or downloading them. Please see our Copyright page for more information.

For licensing questions or requests: